Melbourne loves op-shops. I guess in this chilly, black-thread ridden state we like to standout and be unique. We’re proud of producing an outfit that is so wrong, it’s right. Rachel from Nook Vintage explains why Melbourne is obsessed with op-shops and what story it allows you to tell.
Rachel believes op-shops have caught our attention because “so many amazing clothes and styles have been forged in the last 100 years. We get to look back, objectively, and take one thing and mix it with another”.
“I think we are now looking for something more honest, special and unique in our own style.”
The op-shop phenomenon shows how people have decided to express themselves by turning to nostalgia when they prepare an outfit. Rachel also believes that for some people it’s “a counter-culture from mass production, [to get away from] the same/same modernity of the last 5-10 years in fashion”.
It isn’t a new idea to say fashion is constantly changing and there is always a new trend. At the moment the 60s and the Victorian era are the new hybrid that every fashion magazine and celebrity is adorning.
The vintage and op-shop world is not divorced from these trends. So, how do you source clothes for a shop that relies on pre-loved and used clothes, but still complies with the trends?
“I am always looking and searching for new pieces to keep the store fresh and new. You must keep your sources a secret; but the more you look, the more contacts you get.”
Vintage clothes tell a story and for this, they’re special . In order to acknowledge this Nook Vintage “encourages its customers to engage with the store and spend hours hunting and rummaging for the perfect thing for their wardrobe”.
Op-shops, it seems, are an ageless market with many different people shopping in them. So if you haven’t fallen in love with them, then perhaps it’s time to work out what story you want to tell with your clothes, then use op-shops to let this vision shine through.